Agreement to Strengthen SQUARE ENIX’s Product Lineup and Diversify Japanese Game Market
Tokyo, Japan, (Jan. 8, 2009) – Square Enix Co., Ltd. (Square Enix) today announced that Square Enix and Ubisoft Japan entered into an exclusive distribution agreement under which Square Enix is entitled to distribute UBISOFT Group games exclusively in Japan starting April 2009.
In the increasingly consolidated video game industry, Square Enix has been implementing strategic initiatives to expand its product lineup and strengthen its presence as a global game publisher. In 2008, the company began publishing third-party titles in PAL territories, and in December 2008, published its first overseas-produced game in Japan with the launch of UK-based Frontier Developments Ltd’s LostWindsTM for WiiWare™. This exclusive distribution agreement for UBISOFT Group games will be another key step to achieve the aforementioned goal.
“The global video game market is expected to maintain sustainable growth thanks to geographical expansion and diversification of customer base,” said Yoichi Wada, president and representative director of Square Enix. “By partnering with the UBISOFT Group having a number of highly acclaimed titles, we can now work to provide high-quality overseas-produced games to Japan, thus invigorating the Japanese game market while strengthening our presence as a global leader in the video game industry.”
Details on games to be released will be available at a later time.