TABLE OF CONTENTS
Part 1: Introduction – A Personal Story
– Feeling Used
– Midway Arcade Treasures 2
Part 2: Hardware
– Pay To Play
– Forcing Your Hand
– Price Cuts
Part 3: Shipping & Handling
– Big Releases = Big $
– Manufacturing A Hit
– An Alternate Universe
– Under-Promising And Over-Delivering
Part 4: Video Game Retailers
– Strategy Guides
– Used Games
– Pre-Ordering
– Bundles
– The Fall Of Video Game Retailers
Part 5: Conclusion – Black Friday
– The Biggest Day
– Think About It