Nintendo scores a hit yet again in the handheld market

Nintendo makes money. Thatâ┚¬â”žÂ¢s a fact, and once again through smart price cutting and new Pokemon games they are raking in the dough. Here are the highlights from todayâ┚¬â”žÂ¢s press release:

1. In both the United States and the United Kingdom sales of the GBA SP have soared since the price cuts, with a 70% increase in the US, and a amazing 150% increase in the UK. Despite industry criticism of the price cut with the DS release being so near, Nintendo seems to be the one getting the â┚¬Å”I told you soâ┚¬Â here, since despite the GBA SP already selling over 20 million units, it continues to be purchased in amazing numbers.

2. Since Pokemon Leaf Green/Fire Red were released on September 7th, they have jointly sold a combined one million units in less than a month. The numbers donâ┚¬â”žÂ¢t lie people, Pokemon still reigns supreme on the handheld market, and the remakes certainly seem to be a huge hit as Nintendo also has now gotten its new wireless device out to over a million gamers as well.

What the bottom line here amounts to us simple: Nintendo remains the fan friendly company by using strategies like price cuts to their maximum advantage. Itâ┚¬â”žÂ¢s great to see them succeeding even more so in a market that they have dominated for time out of mine; and yet they donâ┚¬â”žÂ¢t grow complacent: they go after us, the gamers of the world, and for that they deserve your respect if nothing else.