Inside Pulse 12

HEARTHSTONE® PLAYERS BECOME KNIGHTS OF THE FROZEN THRONE IN AUGUST

Pry 135 new cards from the Lich King’s icy grasp in upcoming expansion for Blizzard Entertainment’s internationally acclaimed digital card game

Transform heroes into Death Knights and wield powerful new abilities with legendary Hero Cards

Claim the Frozen Throne in a series of free missions

For those in the service of the Lich King, death is only the beginning. . .  Blizzard Entertainment announced Knights of the Frozen Throne, the new expansion coming this August to Hearthstone®, Blizzard’s smash-hit digital card game. Adventurers will soon travel to Northrend, where they’ll confront the Lich King and be raised as Death Knights, wielding otherworldly powers and stealing life from their opponents, and ultimately ascending Icecrown Citadel to claim the Frozen Throne—and 135 frosty new cards—for themselves.

In Knights of the Frozen Throne, players storm Icecrown Citadel, the Lich King’s frozen fortress, in pursuit of the forbidden might of runic magic. Rumor has it the Lich King seeks champions to imbue with the icy essence of undeath: players will soon receive his favor in the form of nine new legendary Hero Cards that, when played, transform Hearthstone’s heroes into fearsome Death Knights, granting frost-rimed armor and modified powers. The Lich King has also decided to bestow players with a new power from beyond the grave: “Lifesteal,” a chilling new keyword, heals players for damage dealt.

Those not content with merely serving at the Lich King’s behest can challenge him directly in a series of free missions that Knights of the Frozen Throne will offer to all players. Step into Icecrown Citadel in the prologue mission, then venture through the citadel’s two wings as you fight iconic bosses like Professor Putricide and Sindragosa on your way to a final epic showdown against The Lich King himself. After completing the prologue mission, players will receive a random legendary Death Knight Hero Card.

Coming to Windows® and Mac® PCs; Windows, iOS, and Android tablets; and mobile phones, Knights of the Frozen Throne card packs will be winnable in Hearthstone’s Arena mode and purchasable with in-game gold or real money at the same prices as Hearthstone’s other card packs. Starting tomorrow and up until the expansion is released, players eager for an audience with the Lich King can pre-purchase Knights of the Frozen Throne card packs in a special 50-pack bundle, for a one-time purchase per account of £44.99 (PC/Mac/Android)/ £48.99 (iOS). Those who do so will be granted a unique themed card back from the Lord of the Scourge himself.

Get your first taste of undeath at thefrozenthrone.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com ), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about pricing, preorder dates, release dates, features, and functionality of the Knights of the Frozen Throne expansion for Hearthstone are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

In Knights of the Frozen Throne™Azeroth’s greatest heroes are called to Northrend once again to battle the Lich King . . . in the tavern! Blizzard Entertainment’s newest Hearthstone® expansion brings players to the Icecrown Citadel, where they will encounter terrifying bear sharks, ridiculous geists, indigenous Tuskarr ice fishermen, and the mysterious influence of runic magic. With 135 icy new cards, the tavern is about to get a whole lot cooler!

DEATH IS NOT THE END

The Lich King’s influence extends beyond death, and our heroes are not immune to his dark powers. Brand new to Hearthstone are legendary Hero Cards that, when played, imbue our nine heroes with the essence of undeath, transforming them into fearsome Death Knights. These Hero cards will give players modified hero powers that bestow them with other powerful effects.

Players will also have access to a new source of strength from beyond the grave: Lifesteal is a chilling new keyword that heals players for damage dealt.

VENTURE INTO ICECROWN CITADEL AND CLAIM THE FROZEN THRONE
Knights of the Frozen Throne will also offer free missions to all players, including a prologue, two wings of three bosses, and a final epic showdown against The Lich King himself. After completing the prologue mission, players will receive a random legendary Hero Card that will transform one of their heroes into a class-specific Death Knight.
In addition to the free legendary card from the prologue, players will earn a Knights of the Frozen Throne card pack for each wing they complete and an additional pack when they finally claim the Frozen Throne for themselves.

RISE TO THE OCCASION
Mere mortals can pre-purchase a Knights of the Frozen Throne bundle of 50 cards packs for a special one-time price of £44.99 (PC/Mac/Android)/ £48.99 (iOS). Preorders also come with a unique chilly card back for players to start growing their collection of Northrend trophies.

WHEN DO WE SET SAIL FOR NORTHREND?
Don your winter garb—Knights of the Frozen Throne will bring a chill to the tavern in August.