THQ announced on Monday that they have signed a deal with World Wrestling Entertainment that further integrates marketing for THQ’s WWE branded video games, which includes the WWE Smackdown vs. Raw series and is set to expand to social and iPhone/iPad devices, into the parent company.
The deal, of which financial terms were not disclosed, allows for the installation of interactive gaming kiosks at 40 different WWE events. It will also include mentions on WWE television and pay per view events, a greater presence on WWE.com and cross-promotion with 15-20 WWE DVDs. The news follows THQ’s Danny Bilson discussing his desire to market the games differently, citing the costs of TV advertising versus other methods.
It’s quite a turnaround for the two companies, who were locked in a legal battle revolving around THQ’s relationship to Jakks Pacific. The WWE sued Jakks and THQ, among other companies, in 2004, and a Connecticut court dismissed the lawsuit in 2008. THQ’s win against Jakks Pacific in a separate court case in 2008 granted them the exclusive use of the WWE license.